Sustainability

‘Stop the Drop’ water saving program

A lot of water can needlessly go down the drain during food preparation and cleaning up. Choosing efficient appliances has a real impact and contributes to the global effort to reduce water wastage.

Our purpose at Electrolux Group – to shape living for the better – means raising awareness and constantly innovating to produce machines that run with maximal water and energy efficiency. It also means living and breathing that ethos in doing what we can to reduce wastage at our own production sites.


That’s why we’re excited to share our latest milestone with you. Since launching our ‘Stop the Drop’ water saving program in 2017, our factories and sites across the EMEA region have saved ONE MILLION cubic metres of water. That’s enough water to fill 400 Olympic-sized swimming pools!

”We’ve achieved this by monitoring water usage, recycling and reusing wastewater, automating irrigation, preventing water leaks and raising awareness among employees about how they can reduce their water consumption.”
— Alberto Chiappinotto

Program leader, Alberto Chiappinotto, says getting there was a team effort: “We’ve achieved this by monitoring water usage, recycling and reusing wastewater, automating irrigation, preventing water leaks and raising awareness among employees about how they can reduce their water consumption.”

We hope the program continues to reach milestones, and we hope other companies and individuals take up the commitment to reduce water wastage in any way, big or small!

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