Design & Trends

Matt Black Range

Electrolux secured yet another iF Design early 2020 with the sublime Matt Black Range.

Electrolux has again impressed the judges at the prestigious iF Design Awards - this time recognised for the Matt Black range of kitchen appliances. The designers behind it said they wanted to create "something understated, which compliments its surroundings, rather than competing with it".

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The Essence of Sophistication

As the palette of materials for kitchen designers grows broader, moving away from the monolithic, the uniform and the glossy, should we not as an appliance manufacturer create an offering that embraces this notion? Something that is understated, subtle, which blends in and compliments its surroundings, rather than competing with it. Is that not the very essence of sophistication, of confidence? To speak with a quiet voice, but in powerful terms.

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”About three years ago, we came to an obvious yet critical insight that became the guiding star for the whole range: as the palette of materials for kitchen designers grows broader, moving away from the monolithic, the uniform and the glossy, should we not – as an appliance manufacturer – create an offering that embraces this notion?”
— Electrolux Design Team

The collection shows how Electrolux uses materials to create a striking visual, sensory and tactile expression.

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Electrolux Matt Black Range closeup

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