Our Head of Design, Pernilla Johansson, explains how empathy and problem solving sits at the core of our design philosophy: Human Touch.
No one designer can possibly have all the answers. That’s why we, at Electrolux, are guided by a philosophy we call Human Touch. This reminds us to focus on people’s experiences around our products and services.
We consider the contextual flow of interaction: either it’s a feature of an interface, a service through an app, or a physical motion of some kind. We explore and evaluate how our choices are making a difference to how the user and the product collaborate.
Essentially, Human Touch is our way of balancing foresight and creativity with what we know or can learn about our consumers. Human Touch guides us towards integrating data consciously and empathetically. It’s ultimately about how our products solve problems and shape living for the better.
All of this enables us to look ahead – which is the essence of every designer’s job.
As we undertake our pursuit to understand what is out there – what seeds are being planted, how they’re impacting people’s behaviour patterns or changing their perceptions, needs and desires – there’s one word that keeps coming back: sustainability.
As a designer, sustainability is – more than ever before – at the centre of my outlook, and it’s from more than just the standpoint of material and usage. It inspires me to create conduciveness between everyday living and sustainable living, whether it’s in the kitchen, laundry, bedroom or somewhere else. I want to help make it a joy to go down the path of more sustainable choices – by encouraging the design of products and services that empathise with the needs of people and planet.
Electrolux showcases the latest innovative solutions for the home from its AEG brand at IFA, the world’s leading trade fair for home appliances and consumer electronics.
As an established partner of BIMobject, we offer the most comprehensive range of appliances on the platform, thus enabling the sharing of data with colleagues and clients in the most accurate and punctual way.
Electrolux has won two prestigious Singapore Good Design Mark Awards (SG Mark) for its Multidoor Refrigerator and UltimateCare 500 washer and dryer set.
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Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. Through our brands, including Electrolux, AEG, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year.