No one designer can possibly have all the answers. That’s why we, at Electrolux, are guided by a philosophy we call Human Touch. This reminds us to focus on people’s experiences around our products and services.
We consider the contextual flow of interaction: either it’s a feature of an interface, a service through an app, or a physical motion of some kind. We explore and evaluate how our choices are making a difference to how the user and the product collaborate.
Essentially, Human Touch is our way of balancing foresight and creativity with what we know or can learn about our consumers. Human Touch guides us towards integrating data consciously and empathetically. It’s ultimately about how our products solve problems and shape living for the better.