We continue our journey through our nine Design DNA Elements by diving into Texture. Electrolux designers Sara Hallin Sandström and Terence Tan explore how it allows our appliances to improve people’s day-to-day lives in a rich and inviting way, while also enhancing our physical spaces through our sense of touch.
A home lives and breathes through the daily movements of its inhabitants, and like every physical space, a home is explored through our sense of touch.
Electrolux designers Sara Hallin Sandström and Terence Tan design texture by thinking about the functional context of the product and the user’s emotional response when it comes to touch. They then combine this with extensive knowledge and insights about materials and production processes so they can bring these textures to life.
The designers bring a deep appreciation for the emotive power of touch. “We want to make sure that the user is inspired, curious, willing, and want to interact with our products on a day-to-day level,” says Terrence.