Design & Trends

Electrolux Design DNA - Texture

Getting the textures of a product right isn’t just about achieving a certain look and feel – it’s about ensuring that the appliance can live as a timeless design piece that speaks to the user’s sense of touch.

We continue our journey through our nine Design DNA Elements by diving into Texture. Electrolux designers Sara Hallin Sandström and Terence Tan explore how it allows our appliances to improve people’s day-to-day lives in a rich and inviting way, while also enhancing our physical spaces through our sense of touch.

A home lives and breathes through the daily movements of its inhabitants, and like every physical space, a home is explored through our sense of touch.

Electrolux designers Sara Hallin Sandström and Terence Tan design texture by thinking about the functional context of the product and the user’s emotional response when it comes to touch. They then combine this with extensive knowledge and insights about materials and production processes so they can bring these textures to life.

The designers bring a deep appreciation for the emotive power of touch. “We want to make sure that the user is inspired, curious, willing, and want to interact with our products on a day-to-day level,” says Terrence.


Designing Texture
Texture the Element

For Electrolux, making the right tactile impression requires a deep understanding of materials and their production processes. When we add texture to a product, it must be done with careful consideration for different forms – as well as performance characteristics – to seamlessly tie the whole appliance together.

In this way, we’re able to guide a consumer’s tactile experience. And as Sara puts it: “We really want to inspire people – draw them close to our products – and we use texture to make the interaction with the product richer.”

Every knob, handle, display screen, and surface is an invitation. Tactile nuances inform and guide the user through their tasks. This is where the performance characteristics of various design elements need to be kept in mind. Creating a surface that is easy to clean or stain-resistant, for example, is as dependent on the texture as it is on the material.

Texture the Approach

Both Sara and Terence understand the responsibility and opportunity that texture plays in bringing physical products to life. This attention to detail adds a layer of textural sophistication that invites the consumer to want to include our product in their daily lives for decades to come.

Follow us into the next episode of our Electrolux Design DNA Elements series where we will explore Material.

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