As we continue to journey through our nine Design DNA Elements over the coming weeks, you’ll learn why texture is pivotal when it comes to creating user-centric products that are inspiring and inviting.
A home lives and breathes through the daily movements of its inhabitants, and like every physical space, a home is explored through our sense of touch.
Electrolux designers Sara Hallin Sandström and Terence Tan design texture by thinking about the functional context of the product and the user’s emotional response when it comes to touch. They then combine this with extensive knowledge and insights about materials and production processes so they can bring these textures to life.
The designers bring a deep appreciation for the emotive power of touch. “We want to make sure that the user is inspired, curious, willing, and want to interact with our products on a day-to-day level,” says Terrence.