Studies have shown that 75% of the emotions we experience day-to-day are not generated by what we see or hear but by what we smell. “If we use scent in our product experience, it will evoke emotions and positive associations to the consumers,” says Electrolux designer Serena Wu.
Everyone’s nasal palate is unique, and it’s strongly personal and cultural. Nonetheless, the challenge for Electrolux designer Serena Wu is to shape the experiences by understanding what properties people associate with different scents. “You really need to do your homework,” she says. “It’s so subjective. What does quality smell like? Or durability, freshness, hygiene?”