Design & Trends

Whether you’re opening a door or pulling a drawer, motion gives products life

Opening doors. Pulling out drawers. Pressing buttons. Each day we repeatedly interact with objects through physical movement. When digital screens are used, movements can include scrolling, sliding, and transitions. These motions bring products to life!

We invite you on a journey into the world of Motion. Learn about how this essential aspect of design can be articulated physically or digitally – and why an understanding of users is fundamental to delivering seamless product experiences.

You’ll learn about why designing motion involves not just understanding how users interact with our products but also how our products can proactively guide their usage – whether it’s to enhance the enjoyability of the product or to help them get closer to their sustainability goals.

You’ll also discover that for Electrolux designers Jerome Brasseur and Daniel Mesa, it has the potential to expand users’ horizons by encouraging new behaviours that shape living for the better.

Design - DNA - Motion

For Jerome Brasseur and Daniel Mesa, the challenge isn’t only to keep up with new products, features and technologies; it’s also about recognising that our users constantly evolve. Designing motion therefore involves catering to these changing needs – and even guiding them.

Extensive work goes into ensuring that the motions we are integrating into our products offer the best consumer experiences. Behind something as innocuous as an oven knob, critical questions arise; the design of the rotational movement, the number of steps, and the amount of resistance all influence the experience and feel of the interaction.

By combining rigorous design with comprehensive usability testing, our designers Jerome Brasseur and Daniel Mesa determine the right combination of properties to suit the given solution. “What we want to do with motion is to make the experience more pleasant when you’re interacting with the product,” says Daniel.


Motion can also be a means to drive innovation. The ComfortLift dishwasher raises the lower basket to a more comfortable height so users don’t have to bend down or strain their backs when loading or unloading dishes. This is a typical user pain point that we have solved with motion in a totally new way. Our design approach creates better experiences by both encouraging new behaviours and adapting the product to fit the user and their context.

Another example is the QuickSelect dishwasher, with its touch-sensitive slider and “ecometer”. Innovative and intuitive motion design gives the user an instant sense of how sustainable their daily choices can be. It’s what Jerome calls “thoughtful use of motion,” where “that nudge is what – every day – allows us to save water and do better for the world.

Follow us into the next episode of our Electrolux Design DNA Elements series where we will explore Scent.

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