For Jerome Brasseur and Daniel Mesa, the challenge isn’t only to keep up with new products, features and technologies; it’s also about recognising that our users constantly evolve. Designing motion therefore involves catering to these changing needs – and even guiding them.
Extensive work goes into ensuring that the motions we are integrating into our products offer the best consumer experiences. Behind something as innocuous as an oven knob, critical questions arise; the design of the rotational movement, the number of steps, and the amount of resistance all influence the experience and feel of the interaction.
By combining rigorous design with comprehensive usability testing, our designers Jerome Brasseur and Daniel Mesa determine the right combination of properties to suit the given solution. “What we want to do with motion is to make the experience more pleasant when you’re interacting with the product,” says Daniel.