In this episode of our Design DNA Elements series, we will take a deep dive into the world of Material. From the emotional to the functional, material plays a crucial role in bringing meaningful innovations to users: innovations that improve people’s daily lives while driving our efforts to bring more sustainability to their world.
Materials are all around us, as humans we have a natural affinity to them – it is the primary way we connect and relate to our physical world. We respond to the multisensorial nature of materials on both an emotional and functional level simultaneously. For Electrolux designer Terence Tan, this knowledge of materials enables the creation of meaningful innovations that can advance design and promote sustainability.
In these critical times, we need to design with great care and understanding of the environmental impacts. More than ever, there is a need to make our material decisions with respect and responsibility. “People are demanding to know more about how things are made, where it’s from, how good is it for their lives, how it impacts the environment,” explains Terence.