Design & Trends

Electrolux Design DNA - Material

Everything around us is made of something, and the materials communicate so much more than the object - it gives us a glimpse of the makers behind it.

In this episode of our Design DNA Elements series, we will take a deep dive into the world of Material. From the emotional to the functional, material plays a crucial role in bringing meaningful innovations to users: innovations that improve people’s daily lives while driving our efforts to bring more sustainability to their world.

Materials are all around us, as humans we have a natural affinity to them – it is the primary way we connect and relate to our physical world. We respond to the multisensorial nature of materials on both an emotional and functional level simultaneously. For Electrolux designer Terence Tan, this knowledge of materials enables the creation of meaningful innovations that can advance design and promote sustainability.

In these critical times, we need to design with great care and understanding of the environmental impacts. More than ever, there is a need to make our material decisions with respect and responsibility. “People are demanding to know more about how things are made, where it’s from, how good is it for their lives, how it impacts the environment,” explains Terence.

Designing Material
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This deep attention to sustainability when it comes to using low impact materials, recycled materials, and circularity is very close to Electrolux Design. By regarding materials as an opportunity for sustainable design innovation, we bring this change to life – carving a place for our appliances, as both a functional appliance and a design object, to live in people’s homes for years to come.

Electrolux designer Terence Tan’s approach to Material takes into consideration the user’s emotional and functional perspective. Take our award-winning Matt Black Collection. The unique etched glass is designed to look aesthetically appealing – but it also carries functional benefits. It is resistant to fingerprints, durable as it doesn’t wear away over time, and is 100% recyclable.

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Our design approach influences the way we work collaboratively with engineers, scientists, and material suppliers. After all, we know that the quality of material - where it comes from, its manufacturing processes, and its longevity and performance over time - are factors felt by our users on an innate level.

For Terence, this multifaceted approach ties into the importance of having a long-term strategic view on materials – that we can’t just settle for what’s available; we need to help drive it.

“This focus on materials is something very close to Electrolux Design,” he says. ” The world is becoming more digital and minimalistic, and the materiality of objects around us becomes even more important."

Follow us into the next episode of our Electrolux Design DNA Elements series where we will explore Color.

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