Form is so much more than just the shape and proportions of a product. For Electrolux designers Per Petersson and Anna-Karin Gray, form is an essential element to a great consumer experience and communicates the nature of the product.
“For me, form evokes emotions and involves all senses,” explains Anna-Karin, while Per asks of form, “What does the product do? How do users interact with it? How does it make people feel?”
At Electrolux, we consider form through both sculptural and architectural perspectives. For smaller kitchen products, scale and expression are key. For larger appliances, the focus is more on the lines, construction, proportions and perspective.