Design & Trends

Electrolux Design DNA - Form

From distinctively crafted shapes to clean lines and silhouettes, the function of form as a design element is to build harmonious relationships between objects, users and their environment. 

Don’t you love to see great consumer experiences take form?

From distinctively crafted shapes to clean lines and silhouettes, the function of form as a design element is to build harmonious relationships between objects, users and their environment. 

Electrolux designers Anna-Karin Gray and Per Petersson go beyond shape and proportions to introduce us to the Design DNA Element: Form. Learn how its application communicates the nature of a product whilst simultaneously enhancing its environment – creating a timeless, holistic experience.

Design - DNA - Form

Form is so much more than just the shape and proportions of a product. For Electrolux designers Per Petersson and Anna-Karin Gray, form is an essential element to a great consumer experience and communicates the nature of the product.

For me, form evokes emotions and involves all senses,” explains Anna-Karin, while Per asks of form, “What does the product do? How do users interact with it? How does it make people feel?

At Electrolux, we consider form through both sculptural and architectural perspectives. For smaller kitchen products, scale and expression are key. For larger appliances, the focus is more on the lines, construction, proportions and perspective.

Form element

It’s important to understand the relationship these objects have with their surroundings in the home. For example, there are natural architectural lines to the kitchen that products should follow. That’s why many of you, as designers and architects, also play a pivotal role.

By working with form aesthetically and functionally, designers – whether of appliances or interior spaces – should go beyond just the shape or fit-out of a product to instead focus on elevating the holistic user experience.

When this dialogue between user and designer occurs, products can take shape in even more remarkable ways – evoking emotions and enabling experiences with seamless elegance.

“Just as we don’t do tech for the sake of tech, we don’t do form for the sake of form,” says designer Per Petersson. “We have a wealth of tools that allow us to be both progressive and precise in our ambition to offer the ideal user experience.”

Form approach

Combined with our deep knowledge in kitchen products and technology, this results in products that are sculpted in ways both human and timeless.

Stay tuned for the next instalment of our Electrolux Design DNA Elements series where we will explore the element of texture.

Design DNA Elements is a series that dives into nine key components that make Electrolux stand out and appeal to consumers and all their senses.

Good design doesn’t happen by accident – at Electrolux, it’s in our DNA.

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