Design & Trends

Electrolux Design DNA - Color

In this episode of Electrolux Design DNA Elements, you’ll learn about how our designers use color as a powerful tool to visually, emotionally, and functionally elevate our household appliances as design objects.

“As humans, we react very instinctively and very emotionally to color,” says Electrolux designer Sara Hallin Sandström. In this episode of Electrolux Design DNA Elements, you’ll learn about how our designers use color as a powerful tool to visually, emotionally, and functionally elevate our household appliances as design objects.

The fact is that we are constantly surrounded by colors, whether from the natural world, the human-made world, or – as is increasingly the case over the past decade – the digital world.

For Electrolux designer Sara Hallin Sandström, this represents an opportunity. She believes color plays an instrumental role in shifting consumer perceptions of our products to add aesthetic and functional value to the home environment.

Designing Color
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Color is deeply connected to other elements like Form and Material. Color can accentuate form and maximize the expression of materials. Color also interacts with factors like lighting and space, as well as the objects around it, and getting it right adds to the positive perception of the product.

“It’s not about following trends,” says Sara. “It’s about designing colors to make the product be something that the consumers really fall in love with.”

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Electrolux designer Sara Hallin Sandström believes that color sparks an emotional reaction in us that we simply can’t ignore. This highlights one of the challenges of color: it is such a striking element, and certain colors resonate differently between individuals. So how does Electrolux navigate such a limitless spectrum of choices?

Sara says we study the nature of colors and consumer perception towards them. We add more layers of experience to the product when we apply color in harmony with other elements like Material, Form, and Texture – such as textile, leather, and wood. Inspired by nature and our Scandinavian design heritage, we are constantly looking to design colors that are both emotive and timeless. 

“It’s about creating products that fit into the contemporary home in a much more natural way,” says Sara. “Color is an important ingredient to be able to make this shift.” 

Following this, in the final weeks of our Electrolux Design DNA Elements series, we will explore the last of our nine elements: Sound.

Electrolux Design DNA - Material

Everything around us is made of something, and the materials communicate so much more than the object - it gives us a glimpse of the makers behind it.

Electrolux Design DNA - Texture

Getting the textures of a product right isn’t just about achieving a certain look and feel – it’s about ensuring that the appliance can live as a timeless design piece that speaks to the user’s sense of touch.

Electrolux Design DNA - Scent

"Scent is essential to the whole product experience because our senses are linked to each other,” says Electrolux designer Serena Wu. Join her on this enchanting journey into the world of Scent and discover how Electrolux is able to interact with scents to elevate the user experience.

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