“As humans, we react very instinctively and very emotionally to color,” says Electrolux designer Sara Hallin Sandström. In this episode of Electrolux Design DNA Elements, you’ll learn about how our designers use color as a powerful tool to visually, emotionally, and functionally elevate our household appliances as design objects.
The fact is that we are constantly surrounded by colors, whether from the natural world, the human-made world, or – as is increasingly the case over the past decade – the digital world.
For Electrolux designer Sara Hallin Sandström, this represents an opportunity. She believes color plays an instrumental role in shifting consumer perceptions of our products to add aesthetic and functional value to the home environment.