Consumer-centric Design - the Quickselect User Interface

The QuickSelect interface has been based upon extensive user data in order to deliver a truly consumer-centric solution. It makes it easier for consumers to optimize their kitchen experience.

The new QuickSelect user interface, which makes it easy for consumers to optimize the use of Electrolux dishwashers, has increased both product consumer ratings and profitability.

Highlights

  • The QuickSelect dishwasher range has driven the gain of 0.9 pts value market share since 2018
  • 4.7 in consumer star ratings

Designed around consumer insight

Electrolux research into consumer behavior found that conventional dishwasher cycle programs, such as ‘intensive wash’ and ‘normal wash’, are often not fully understood by consumers. In response to this, Electrolux developed the QuickSelect user interface, which underwent rigorous consumer testing to deliver a consumer-centric solution.

The QuickSelect user interface
elux-kitchen

Efficiency made easy

The QuickSelect dishwasher interface intuitively indicates to the consumer how they can save energy and water. As the user slides the cycle length and choses or selects additional options, the Ecometer on the interface changes to indicate the eco performance of each particular selection.

Designed around consumer insight

Electrolux research into consumer behavior found that conventional dishwasher cycle programs, such as ‘intensive wash’ and ‘normal wash’, are often not fully understood by consumers. In response to this, Electrolux developed the QuickSelect user interface, which underwent rigorous consumer testing to deliver a consumer-centric solution.

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