The future looks bright for Electrolux Projects and Electrolux Kitchen Retail in the Middle East, after celebrating winning its 100th building project, despite only being a relative newcomer to the region.
”Our success boils down to building strong partnerships with key developers, architects, kitchen studios and contractors in the region. Having a targeted product, marketing activation and aftersales service program, specifically tailored for the projects channel, has also been critical”
— Rahul Tola, Business Development Manager, Middle East & Africa Cluster
This is part of a bigger picture to grow the MIddle East & Africa during 2019, by expanding the Projects and Kitchen retail channels across key markets including Egypt, South Africa, Morocco and Israel.
The Better Living Program is a to-do list which sets a new direction for our company on a global level.” Our CEO Jonas Samuelson shares his vision for the Better Living Program and why today, on our 100th birthday, it’s time as a company to look forward and plan for a more sustainable future.
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Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. Through our brands, including Electrolux, AEG, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year.