100 Wins in MEA

The future looks bright for Electrolux Projects and Electrolux Kitchen Retail in the Middle East, after celebrating winning its 100th building project, despite only being a relative newcomer to the region.

”Our success boils down to building strong partnerships with key developers, architects, kitchen studios and contractors in the region. Having a targeted product, marketing activation and aftersales service program, specifically tailored for the projects channel, has also been critical”
— Rahul Tola, Business Development Manager, Middle East & Africa Cluster

This is part of a bigger picture to grow the MIddle East & Africa during 2019, by expanding the Projects and Kitchen retail channels across key markets including Egypt, South Africa, Morocco and Israel.

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